To consumers, Olay Skin Advisor is a revolutionary tool that eliminates the trial and error approach to skin-care by first analyzing your complexion and then recommending a unique product regimen to improve your skin’s appearance.

To our client, Proctor & Gamble, Olay Skin Advisor is a behavior analysis tool gathering data that informs future product strategy. Each engagement provides a raft of valuable data points that paint an ever clearer picture of customers and emerging market trends, empowering P&G to seize opportunities before their competitors.