STRENGTHS

• Injecting user-centered design methodology and tools to trigger breakthroughs and drive competitive advantage.  
• Collaborating with Product, Engineering and C-level executives to create clarity, foster trust, and drive consensus.
• Cultivating the supportive, collaborative team culture that people across the org chart want to be a part of.

EXPERIENCE

Director of User Experience    |   ZS Associates   |   2022-2023

Led design and research for an R&D team developing a decentralized clinical trial platform.

• Instituted sensor capture protocols to uncover unique patient insights —and key competitive differentiators.

• In partnership with Eng and PM: forged process and implementation standards, tools and reusable components.

Director of User Experience & Research   |   Otsuka Pharmaceutical   |   2021-2022

Reimagined and relaunched a transformative ingestible-sensor-based combination medical device.

• Drove executive adoption of user-centered success metrics as standard to the product development process.

• Redesigned out-of-box experience (OOBE), significantly growing patient, pharmacy and provider adoption. 

Head of Design   |   Bluescape   |   2020

Overhauled Bluescape’s interface, establishing de-facto standards for virtual collaboration spaces.

• Founded CX council to address customer needs, retaining Bluescape’s marquee customer (Big 3 automaker). 

• Established a cross-functional product design and development process to reduce friction, elevate quality.

Advisor   |   BioTrillion   |   2018-’19

Directed PM for a platform to detect disease using AI/ML/CV to capture and analyze sensor device data.

• Established product dev processes and tools (PRs, road mapping, release train, etc.).

• Hired PM and engineering resources (AI/ML, computer vision (CV), CS engineers, and FE devs).

Principal, Innovation Services   |   Xerox Parc   |   2013-’18

Conceived, designed and delivered breakthrough devices and services for corporate, startup, and government clients including P&G, Novartis, Boeing, and Thailand Ministry of Finance; achieved 40% CAGR over 5 years.

• Co-Founded PatientCare, a patient-engagement venture.

Principal   |   Germania Street   |   2003-’13

Led a venture designing large-scale enterprise systems, consumer applications, B2B technical platforms, and data analytics tools using human-centered design to deliver competitive advantage.